By
the number of page views this blog has seen recently, there seems to be a lot
of interest in WWII and the part RCA radios played in it. RCA was a big electronics contractor to the
military during the war, but up until civilian radio production was halted in
1942 they sold their commercial radios as rapidly as they could build
them. The BP-10 personal radio was one
product the public couldn’t seem to get enough of.
The
RCA personal radio (BP-10) had a special place in RCA’s preparation for the U.S. entry into
the war. The military draft was
initiated in October of 1940. By the end
of the month the folks in the RCA Advertising Department were setting their
sights on sales to draftees and new servicemen.
The
following is a text excerpt from an internal RCA Contact Report obtained from
the Hagley Museum*.
Advertising Department Contact Report
Divison INSTRUMENT Date of Meeting October 31, 1940
Those Present Messrs: Milling, Elliot, Finn Edgar, Ray, Bundle,
Baggs
Subject Discussed PERSONAL RADIO
Date of this Report November 1, 1940
At a special meeting held in
Mr. Finn’s office, special deals covering the Personal Radio (BP-10) for
January (1941) were discussed. The
principal discussion centered around a possible package deal directed primarily
at the draftee or other Arm or Navy personnel.
It was decided, after considerable discussion, to have a kit which would
include the following.
(1) Five silver gift boxes with a silver eagle insignia on
the face of the box.**
(2) An envelope which would include ten stickers of
various branches of the Service, such as the Army, Navy, Marine and Air Corps
which is given to the purchaser to stick over the eagle insignia on the gift
box if he so desires.
(3) A Window Streamer, featuring the decalcomanias and the
insignia for the sets and calling attention to the fact that here is the ideal
gift to send the boy, or sweetheart, who is going to the camp.
(4) A second envelope in which would be included four
embossed insignia which could be cemented on the face of the Pers9onal Radio
set itself: 1 would designate the Army; 2 the Air Corp; 3 the Marine Corp; and
4 the Navy.
(5) In order to attract attention to the possibility of
the instrument as a gift for the military service man, a large display card
would be prepared with the eagle insignia and suitable copy.
(6) Five dial card inserts which will be prepared to fit
inside the lid of the Personal Radio set will also be included in this kit.
This kit will be given away
free to distributors ordering certain quantities of the instrument which the
Sales Department will set. A total of
5,000 kits are being ordered for this promotion as well as 5,000 additional
gift boxes which we will sell to the dealers upon demand.
The decalcomanias or stickers
as mentioned above, as Item 2, will also be made available for use with
portable phonographs and portable radios.
* The
former RCA Laboratory in central New Jersey,
now called the David
Sarnoff Center,
for many years maintained a collection of RCA artifacts and records from
decades of research, called the "David Sarnoff Library". In 2009, some 3,000 boxes of the David
Sarnoff library, RCA archives and records were moved to the Hagley Museum. The Hagley Museum
and Library, is a nonprofit organization, which collects, preserves, and interprets
the history of American enterprise.
**A few years ago, (as mentioned in the above contact report) one of the special gift boxes with the silver eagle on the cover was offered on eBay along with a BP-10 radio. It definitely was a rare find for someone.
**A few years ago, (as mentioned in the above contact report) one of the special gift boxes with the silver eagle on the cover was offered on eBay along with a BP-10 radio. It definitely was a rare find for someone.
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